Preparing for peak: Drapers’ research reveals how consumers actually shop in 2026

Drapers Preparing for peak: Drapers’ research reveals how consumers actually shop in 2026 From AI-assisted shopping to fragmented customer journeys, Drapers latest shopper survey report reveals how fashion shoppers are changing, and what brands and retailers must do to keep pace in an increasingly complex retail landscape. The post Preparing for peak: Drapers’ research reveals how consumers actually shop in 2026 appeared first on Drapers.