How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTok Shop amid channel mix expansion
<![CDATA[How does a 20-year-old market leader stay on top? For sunscreen brand Supergoop, it requires an evolving channel mix that includes adding mass retailers like Target, joining Amazon’s Premium Beauty channel and using TikTok Shop to market lesser-known SKUs. Supergoop CMO Lauren Weinberg joined host Lexy Lebsack onstage at Glossy’s annual E-Commerce Summit to unpack the brand's channel strategy shifts made so far this year.
How does a 20-year-old market leader stay on top? For sunscreen brand Supergoop, it requires an evolving channel mix that includes adding mass retailers like Target, joining Amazon’s Premium Beauty channel and using TikTok Shop to market lesser-known SKUs. Supergoop CMO Lauren Weinberg joined host Lexy Lebsack onstage at Glossy’s annual E-Commerce Summit to unpack the brand's channel strategy shifts made so far this year.