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Zara and Gap are borrowing luxury’s playbook. Can they keep the attention?
<![CDATA[Zara’s John Galliano partnership and Gap’s GapStudio investment show how mass-market brands are building fashion credibility. The challenge is making the attention last.
Zara’s John Galliano partnership and Gap’s GapStudio investment show how mass-market brands are building fashion credibility. The challenge is making the attention last.