Fresh off its viral influencer ‘bachelorette trip’, Swan Beauty attempts a NYFW blitz
<![CDATA[Swan Beauty, the 9-month-old smart mirror company, made a splash online in April when it sponsored a lavish bachelorette trip for influencer Brigette Pheloung, known online as @acquiredstyle. Now, Swan is leveraging many hallmarks of the viral bachelorette trip in other opportunities in hopes of garnering additional upper-funnel brand awareness.
Swan Beauty, the 9-month-old smart mirror company, made a splash online in April when it sponsored a lavish bachelorette trip for influencer Brigette Pheloung, known online as @acquiredstyle. Now, Swan is leveraging many hallmarks of the viral bachelorette trip in other opportunities in hopes of garnering additional upper-funnel brand awareness. The company executed five partnerships during New York Fashion Week, including two fashion shows, a masterclass, a longevity suite, and a salon pop-up.